Here's how to be an influencer in your community without being an 'influencer'.

In today's episode I've brought back one of the most popular episodes from the Dale & Kyle Show where we break down the difference between a following, an audience and a community. We share why you need to know the difference and how you can serve all 3 to help you grow your business.

We also talk about some social media best practices to help you stay sane when it comes to creating content.

Enjoy!

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• (00:00 ) - Introduction to the Group Fitness Experience


• (00:57 ) - The Concept of a Light Work Week


• (01:44 ) - Podcast Episode Introduction: Building Your Following


• (02:53 ) - The Importance of Setting Boundaries


• (06:00 ) - Building a Following vs. Building a Community


• (15:31 ) - Consistency is Key


• (17:42 ) - Finding Your Medium and Authenticity


• (21:35 ) - Building a Community vs. Gaining Followers


• (22:51 ) - The Importance of Community Engagement


• (25:01 ) - Leveraging Social Media Platforms


• (26:53 ) - Diversifying Your Online Presence


• (30:19 ) - Consistency and Planning in Social Media


• (33:47 ) - Creating Effective Social Media Posts with Canva


• (36:56 ) - Automating Social Media with Social Bee


• (38:50 ) - Conclusion and Final Thoughts

Non-Sponsor

I don't run ads on my podcasts, websites and newsletters. Instead I focus on creating helpful products and services to help you on your journey as a fitness trainer. If you love the podcast, you can support it by buying something from Bootcamp Ideas.

This week I'm recommending the brand-new BCI All-Access Pass which gives you access to all of my courses and tools (including BootCraft) for one low price. Check it out.

Links to things mentioned:

• If you're enjoying the podcast, please leave a review so others can find it.
• If you’re not familiar with my website, it’s called Bootcamp Ideas. You can find more ideas for your business and group fitness classes there.
• This May I’m running a free challenge to help you find clients called The 5×5 Challenge. Join in anytime.
• Dale and I mention a few resources like Canva and Social Bee.